Corporate Responsibility

Corporate responsibility (CR) stands for far-sighted management in a company's core business and has a high priority in the business's overall strategy. CR is a key aspect of sustainable growth in the following areas of business activity: the market, jobs, the common good, the environment and supply chains. Social, environmental and commercial issues are given equal weight, and stakeholders are integrated into the strategic focus of the company’s CR activities.

Not many industries are so obviously linked to nature as the outdoor industry. Corporate responsibility (CR) and sustainability have therefore become increasingly important in recent years. High-quality materials and equipment, whose form and function must meet special, often very demanding usage requirements, need to be durable and robust as well as not harmful to health and the environment. And this applies not only to the end products themselves; their production should and must also take place under fair and environmentally sound conditions.

All these aspects are part of the company philosophy at LOWA and have been combined into a comprehensive CR strategy. This strategy is part of a long-range process that touches on all areas of the company. The ultimate aim of this work is to gradually integrate the sustainable company philosophy into a range of sub-areas at the company and to transparently showcase our CR activities.

Responsibility and scope

CR management at LOWA has been organisationally placed with the company's management team. This enables LOWA to identify areas with improvement potential and to derive and implement corresponding measures.

Alexander Nicolai is the corporate responsibility officer of the company's management team and oversees all CR activities. The CR manager is Ingmar Anderson, a full-time employee who reports directly to the management team.

Alexander Nicolai
Ingmar Anderson

The department heads for CR-relevant activities and measures also work at the company's headquarters in the Bavarian town of Jetzendorf. They serve as contact partners for the CR manager and coordinate the implementation of the CR program assigned to their departments.

Both headquarters locations of LOWA Sportschuhe GmbH are integrated into CR management:

  • Hauptstraße 16 and 19, 85305 Jetzendorf
  • Aichacher Straße 3, 85305 Jetzendorf-Priel 

The key components of LOWA’s CR management comprise:

  • Company mission statement as guiding principle
  • CR responsibility at all levels, including the management team
  • Internal audits to identify improvement potential
  • Evaluation of CR management by the management team
  • Key performance indicators for all fields of activity
  • Company CR programme as a checklist of goals and targets
  • Transparent information concerning all relevant stakeholders

The company's production sites in Slovakia, Italy, Bosnia-Herzegovina, Croatia and the Czech Republic are, of course, integrated into the CR process as well.