Company

LOWA Sportschuhe GmbH was founded in 1923 and has been part of the Italian Tecnica Group since 1993. The company’s headquarters are in the Bavarian village of Jetzendorf near Munich, Germany.

LOWA in brief

1923

Lorenz Wagner founds LOWA in the Bavarian village of Jetzendorf near Munich, Germany.

1993

The Italian Tecnica Group acquires LOWA Sportschuhe GmbH. Werner Riethmann and Ruggero Zanatta (a.k.a. Giancarlo Zanatta) become the Executive Directors.

2013

LOWA celebrates 90 years in business and is the market leader in German-speaking countries.

100

All LOWA boots and shoes are 100% made in Europe. The classic hiking boots are made in Germany and Italy, whereas the multifunctional Kids and Travel lines are made in Slovakia.

55

LOWA sells and exports its products to 55 countries.

30

From up-and-coming new talent to top mountaineers: LOWA sponsors over 30 athletes as part of the LOWA PRO Team, LOWA ACTIVE Team and LOWA JUNIOR Team.
Learn more about our athletes

250

LOWA employs 250 staff members at its headquarters in Jetzendorf.

6

The LOWA product range consists of six index categories. From hiking boots in the Alpine and Backpacking lines and functional models in the Trekking, All Terrain Classic and All Terrain Sport lines to fashionable Travel footwear. In addition to the Index categories, there is also a Kids collection and a line of Cold Weather Boots.
Learn more about our products

2,8

LOWA is constantly consolidating its market position. In 1993, the traditional boot and shoe maker manufactured around 350,000 pairs. By today, this figure had grown to about 2.8 million pairs.


Certification and memberships

ISO 9001:2015

Since 2008, LOWA has been certified in accordance with ISO 9001:2008, the international standard for quality management systems, and goes through an external audit every year. The certificate affirms that LOWA’s process procedures are clearly and transparently defined. Customer satisfaction is always our ultimate goal. This applies equally to both LOWA’s retailers and consumers. The audits conducted by the German Test and Research Institute for Footwear Production also focus on economic and social issues. LOWA received ISO 9001:2015 certification in September 2017.

LOWA is a member of the Association of the German Sporting Goods Industry and plays an active role in the outdoor and CSR working groups. The BSI working groups explore current industry issues and provide an opportunity to actively share experiences. Projects and studies are jointly organised.
www.bsi-sport.de

LOWA is a member of the European Outdoor Group (EOG). This association representing the interests of the European outdoor industry was established in 2003. www.europeanoutdoorgroup.com

Goals and measures regarding the expansion of CR management and increased transparency

Ongoing measures

  • Participating in multi-stakeholder dialogues ✓
  • Gaining re-certification in accordance with ISO 9001 (annual) ✓

Short-range goals

  • Develop a LOWA mission statement (starting in Q2/2017) ✓
  • Actively communicating LOWA’s mission statement (from Q4/2017) ✓
  • Agreeing on the CR programme for 2018-2020 (Q4/2017) ✓
  • Creating an online presentation of the company's CR activities (Q4/2017) ✓

Mid-range goal

  • Provide regular information for employees about the company's CR activities (Q1/2018) ✓
  • Preparing corporate compliance guidelines (Q4/2019)

Long-range goals

  • Reviewing relevant CR reporting standards (Q4/2019)
  • Determining and communicating key figures for all major CR activities (Q4/2019)