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LOWA: global player with traditional roots
From brogue oxfords to high-tech footwear

LOWA Sportschuhe GmbH makes boots and shoes for the hiking, outdoor and travel industries. The company’s headquarters are in the Bavarian village of Jetzendorf near Munich, Germany. What began in 1923 as a small start-up producing traditional handmade Bavarian Haferl shoes has developed over the years into an international company with a strong global reputation. The traditional boot and shoe maker prides itself on its commitment to quality and fit and is one of the leading brands in Germany, Austria and Switzerland for hiking and outdoor footwear.

Alexander Nicolai and Werner Riethmann, LOWA's management team

LOWA’s management team, Alexander Nicolai (left) and Werner Riethmann (right)

Alexander Nicolai

Alexander Nicolai, CEO LOWA Sportschuhe GmbH

Werner Riethmann

Werner Riethmann, CEO LOWA Sportschuhe GmbH


LOWA Logo, 4C


LOWA Logo, black/white